THE SHIFT
What changed.
Presented by The Agency / A daily business briefing
Scale
with
AI.
What changed. Who's winning with it. What you should do next.
A daily briefing for business owners who want to understand what's changing with AI—and what to do about it.
A focused daily briefing built for business owners—not AI insiders.
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Latest episode / Episode 1
October 3, 2026 · 7 min
Google's Charging for the Calls You Miss
Google now bills Local Services Ads advertisers for missed calls. Plus: Microsoft's three new voice AI models, ElevenLabs doubles to $22B, Twilio joins the S&P 500, a court ruling scrambles the texting rulebook, and Pennsylvania's telemarketing law goes live October 18.
Read the episode →The shape of a useful conversation
Four lenses.
One useful conversation.
THE FINE PRINT
What could affect your business.
WHO’S DOING IT
Who's already putting it to work.
YOUR MOVE
What to do next.
Depth without filler. The Fine Print appears when there’s a meaningful issue to cover.
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Move ahead.
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Presented by The Agency
Understanding what's changing is one thing.
Putting it to work inside your business is another.
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